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¥ Designing the offer to create customer value and secure differential advantage
a badger and a snake surrounding a large letter 'H'
astute and funny account of growing up millennial' Observer'I loved its truth
Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem
ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades
Paddy Clarke HA HA HA, Roddy Doyle graphic novels ¥ Designing the offer toThe 1993 Booker Prize winner. Paddy Clarke, a ten year old Dubliner, describes his world, a place full of warmth, cruelty, love, sardines and slaps across the face. He's confused; he sees everything but he understands less and less.
